“The packaging is just as much a Element of the working experience because the chocolate alone. We needed to generate something that not just shields the integrity of our confections but additionally sparks Pleasure and speculate inside our shoppers.”
The now-renowned confection to start with went viral in December 2023, when Dubai-centered food influencer Maria Vehera posted a video of herself examining the chocolate bar — to date, her TikTok has racked up 80.seven million views. Vehera ordered the chocolate bar from Deal with Dessert Chocolatier, a local producer in Dubai that serves bars with Imaginative and often textured fillings, such as manufacturer’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, obviously, the “Can’t Get Knafeh of It” that the internet now understands since the "Dubai chocolate bar."
We walked faraway from that come upon sensation definitely grateful, not only for the opportunity to lead to this wonderful metropolis, but with the unwavering aid and encouragement that carries on to press us to perform far more, dream greater, and aim bigger. Thank you, Dubai, for generating this spot home. Sarah Hamouda Yezen Alani
Fix Dessert Chocolatier makes only 500 bars per day. This constrained provide has led to large demand from customers and higher prices. They’re working to unravel these problems, guaranteeing their chocolates can be obtained and of top quality.
Deal with Dessert Chocolatier is focused on maintaining their chocolate bars excellent. They Examine every batch diligently. This assures each bar is up to their higher criteria and preferences wonderful.
The creator of the viral Dubai chocolate bar suggests it’s altered her lifestyle. Right after monitoring down 3 distinctive versions in NYC, I understand why. –
Hamouda states observing the dupes is “both of those thrilling and also a little bit mind-boggling,” adding that her staff is “dedicated to holding Resolve exceptional and of the highest quality,” ensuring that their chocolate is in contrast to anything in existence.
It’s been pretty a wild journey given that we went viral! What commenced as just my spouse And that i in our kitchen has promptly developed into a larger staff, which we want to increase further. The surge in desire has become the two exhilarating and overpowering, Particularly after that viral TikTok online video!
Their packaging read more is modern and eco-helpful. It keeps the chocolates fresh new and appears wonderful. The “Can’t Get Knafeh of It” bar has rose-colored foil plus a paper sleeve using an illustration of knafeh.
For instance, we incorporate ingredients like cardamom and saffron into our chocolates, generating mixtures that are both acquainted and intriguing. Each and every flavour tells a story, and we love sharing it with our consumers.
. Despite the fact that they haven’t expanded globally nonetheless, their social websites tactic has actually been crucial to their results.
Fix Dessert Chocolatier differs mainly because its goods are only in Dubai. This makes them Distinctive and tough to get. You are able to only invest in them at 2 pm or 5 pm area time by means of Deliveroo.
The “Can’t Get Knafeh of It” bar is a huge hit. It costs about . It's milk chocolate, pistachio product, and crispy knafeh. It’s a decadent treat that chocolate fans can’t get sufficient of.
So, for those who’re looking at individuals style-screening chocolate they declare to acquire gotten at community outlets beyond the UAE, they’re hoping copycat bars like the ones from stateside chocolatiers who may have designed comparable recipes.